Mission outcomes first
Lead with AI, cybersecurity, cloud and health IT outcomes instead of asking visitors to interpret a long service catalog.
Case Study 001 · Fusion MasTech
Make the substance feel as strong as the company.
Fusion MasTech already had credible federal IT, engineering and mission-technology information. The redesign challenge was to preserve that substance while making the digital experience easier to understand, trust and navigate.
The strategic shift
Preserve the facts. Change the hierarchy.
Procurement confidence
Make contract vehicles, certifications, agency experience and procurement facts easier to find without turning the homepage into a compliance wall.
Proof throughout
Connect capability claims to public past performance, agency context, team expertise and buying paths.
Immersive, not distracting
Use motion and depth to improve storytelling while preserving readability, accessibility preferences and mobile fallbacks.
What changed
The redesign became a business-development asset, not just a visual upgrade.
CONTENTLegacy information preservedImportant services, mission, leadership, partnering, careers, procurement details and trust content were carried forward rather than deleted for minimalism.
UXBuyer paths clarifiedCapabilities, contracts, partnering and contact actions became easier to understand and reach across desktop and mobile.
TECHPremium interactions refinedScroll effects, sticky storytelling and depth treatments were repeatedly tuned to prevent overlap, oversized typography and poor mobile behavior.
Proof protocol
Do not invent post-launch results.
The next phase is measurement. Once the production site is live, document Search Console impressions/clicks, qualified inquiry volume, capability engagement, mobile behavior, AI/CRM interactions and client feedback. Publish only metrics that can be verified against a real baseline.
BASELINE
Archive pre-launch screenshots, page structure, performance and search visibility.
LAUNCH
Record the new architecture, technical SEO, accessibility checks, analytics and response workflows.
90 DAYS
Compare qualified search visibility, user behavior and business-development actions against the baseline.
Straight answers
Questions serious contractors ask.
Is Fusion MasTech proof of revenue growth?
Not yet. The case study currently documents strategy, content preservation and the redesign process. Revenue or pipeline impact should only be added after enough post-launch data exists.
Why use this as Case Study 001?
It demonstrates the core GovCatalyst thesis: a GovCon site can preserve serious procurement information while becoming more modern, navigable, persuasive and interactive.
Make the next buyer more confident.
Start with the 17-point GovCon Website Audit. We will show you what weakens credibility, visibility and response before you spend money fixing the wrong things.
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